A part of something
greater

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Vasakronan

The Good City

Visual Identity

Type Design

Product Design

Work on a new brand identity for Vasakronan started in 2019. The new identity is aimed at creating a good and sustainable city for the future.

The new identity meant dealing with many challenges, not least keeping all the sub-brands under the same roof. We created a flexible identity that can be adapted according to context, sub-brand and target group. Just like the world around us.

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A part of somethinggreater

The Good City

A part of something
greater