At the Tramway Museum, visitors can experience the significance of public transport for the capital and its residents, and how we have traveled collectively through different time periods. The museum had a need to include both history and future — covering everything from the first horse-drawn trams to today’s Spårväg City.

To achieve this, we developed a dynamic identity that can be used in various types of content, from historical images to the experience on the website. We highlight and communicate the museum's artifacts, stories, information, experiences, and emotions, creating a clear context for visitors and cutting through the noise