Every challenge is unique. Is an outdated design holding you back? Do you need a relaunch, a refresh, a modernization, or an integrating of various businesses into one cohesive brand? Wherever you are, whatever you’re facing, we’ll find a way to work it out together. Curious about how we do it? Check out our preferred process below (which we adapt for each unique case).
Research
We start by immersing ourselves in your world, digging deep into the essence of your brand. Through extensive research, interviews, and workshops, we gain an understanding of your brand’s DNA and the environment it operates in. This is where we uncover valuable insights that will guide our entire process.
- Research & Insights
- Inventory & Analysis
- Customer Experience Mapping
- Trend Analysis
- Opportunity Mapping
Clarify
At this stage, we articulate your brand strategy. We define the unique qualities, skills, and services that will shape your brand narrative. We aim to create a clear and compelling brand story that goes straight to your target audience’s heart.
- Brand strategy
- Brand narrative
- Brand Architecture
- Product Portfolio
- Brand Naming & Structure
- Innovation Workshops
Design
With a solid strategy in place, we begin to develop the core elements of your brand identity. Here, we explore various design solutions through sketching and prototyping. This iterative process ensures that our designs are not only innovative but also contains carefully crafted design elements that align with your brand’s ethos.
- Visual Identity*
- UX/UI Design
- Motion Design
- Audio Design
- Spatial Desing
* Logotype, typography, color scheme, tone of voice, tone of imagery and illustrations, graphic elements and patterns.
Execution
We refine and finalize the brand identity. We meticulously craft all visual elements to create a solution that is distinct, effective, and timeless. This involves detailed design work and ensuring every touchpoint reflects the brand’s essence.
- Illustration
- Photography & Film
- Spatial & Retail Design
- Wayfinding
- Packaging Design
- Graphic Design
- Type Design
- Audio Design
Implementation
Living your new brand should be simple and effective. Here’s how we ensure that it is.
- Brand manual
- Templates
- Training sessions and coaching
- Inspiration sessions